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As Featured In The Metro News. As low as $0.075 per year. Get Noticed & Help Raise $100,000 for Charity!

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The Wipixel Blog

28. Jun. 2006

Site Updated

It's been almost two weeks since my last entry. I've been busy updating the site. The site now has some for cool stuff:

1. GAME - See if you can find Wipixel within the posting area.
2. Animation - The posting can be animated now.
3. Improved "Get Pixels" Selection - you can click and drag the boxes now.
4. Click On Page - When you click on the page, you can get pixels instantly and skip going to the "Get Pixels" link.
5. Reserved Pixels - The pixels are reserved until activated by mail.
6. Better Mouse Over Box - You can check it out by move your mouse over the postings, it's pretty neat!
7. Zoom function - It works better now.
8. Highlight Search - Near the menu bar. Try it out because it's pretty cool
9. Login - Users are able to login and change their image and info.
10. No need for URL if you don't have one!
11. Other cool improvements.

K.H.
Pixel Yourself!

14. Jun. 2006

What Is Branding?

First and foremost, let's understand what is "branding". Branding is a proper noun that can be used in place of a common word...a singular idea or concept that you own inside the prospect's mind. That said, there is only one important note you should keep in your mind when it comes to branding: focus! Because each brand stands for something in a prospect's mind and once you lose focus, the brand will weaken or die. For example, Walmart stands for "low price" and Xerox stands for "copier" in the prospects' mind. It's similar to
the idea of nailing a peice of wood - the pointier/sharper the nail is, the easier to puncture the wood. Of course, the nail being how focus your brand is and the piece of wood is your prospect's mind. Sometimes
success drives companies to dilute the brand by extending their line of products. This sends too many mix "messages" and will confuse their prospects and as a result weakening the brand's strength. There are of
course other immutable laws, but I think they all convey one message: focus. So please remember to "pixel yourself!." =P

You might clearly see that Wipixel can help with your branding campaign and here are the benefits:

For our SPONSORS, the benefits include:
1. Be first to get involved in helping others by pixelling yourself via our site - be part of the history!
2. Be first to participate in such a new proven branding/marketing idea- we do 'pixel marketing', unlike the conventional online marketing as banner ads, rotation ads, Pay Per Clicks, email marketing, etc..
3. Increase brand awareness - your brand will be on our site for 12 months!
4. Increase traffic to your site - users will lead directly to your site as soon as they click on your brand.
5. Increase conversion rate - We will work with your company to encourage users to take action after visiting your site. We can arrange a meeting and discuss how we can work together to add value to the users, thus, increase the users' conversion/action rate.
6. Tracking - you will be able to know how many users visited your site.
7. More effective comparing to other online marketing methods - Your brand will be static
on our Homepage. This means users will be seeing your brand as soon as they visit our site as oppose to other form of online advertisement.
8. Cost effective - about $0.075 per pixel per year ($50 for a box of 400 pixels for one year).
9. We do the promotions so you don't have to!

10. IT'S EFFECTIVE AND ECONOMICAL, WHAT IS THERE TO LOSE FOR TRYING?

K.H.
"Pixel Yourself!."

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About Us: Wipixel? Ads?

The idea is quite simple. When you visit Wipixel's homepage, you will be exposed to a LIVE piece of art work in the making. Sponsors and visitors will be the ones that will continually determine and shape how this piece of art will turn out by claiming an area as their own within the homepage. It's like putting your very own favourite sticker anywhere you like on a piece of empty canvas displayed for everyone to see and participate in an art gallery. What's even more exciting is that there is a hidden world behind every sticker. Some you may like and some you may not.

As a visitor, you can choose to look at it, post something on there for 30 days free, or try to see if you can find your friends' postings. To make it even more interesting, there is a hidden posting that you need to find, it's called "Wipi". Once you find it, you will be eligible to win a prize. To top that, I will continually seek and work with the site's sponsors to see how I can bring more values to visitors, may it be promotions or discounts. So it's like a mash of creating a piece of live art and treasure hunting. Of course by getting involved and encourage your friends to do so, you will be helping Wipixel to raise $100,000 for hospitals and cancer research from sponsors.

As a sponsor, you can post your brand, products or services as part of the live art work for a period of one year. This form of advertisement is different and completely new comparing to the norm of online advertisement such as rotating ads, text ads, pop-ups, etc. which are embedded in various locations throughout a site. On Wipixel, the advertisements will be static on the homepage, meaning visitors will see what you've posted as soon as they visit that page.

Wipixel is quite easy to use. It takes only 3 steps and less than 5 minutes to post an ad. In the "Get Pixels" section, users are welcome to upload their own image or to choose one from Wipixel's collections, link their favorite URL to the uploaded image, and add a short text message to let other users know what their advertisement is about. Do not hesitate to pixel yourself because there is nothing to lose! =)

ADVERTISEMENT SPONSORS WANTED!

We welcome businesses that want sponsor our site by having their advertisement posted on Wipixel for a longer period (12 months). The advertisement space of course is purchased in blocks (box) of pixels. The minimum purchase is one block for as low as $0.075 per pixel per year ($30 for a box of 400 pixels for one year).

Logically, the bigger the advertisement to be more apparent it is to visitors. This means sponsors would need to purchase more pixels. Furthermore, sponsors' ads will be displayed at Wipixel's homepage so when someone visits Wipixel.com, the visitor will be exposed to the ad right away. When visitors click on the sponsor's ad, they will be directed to the sponsor's site instantly. This presents opportunities for sponsor to offer value added products or services to visitors. This form of marketing is perfect for branding campaign and gets visitors to take action on purchasing something online.

In addition, by purchasing advertisement space on Wipixel, sponsors will help to raise $100,000 for charity. This is because for every dollar we received from our sponsors, half will be donated. The money will go to cancer research or hospitals (such as Sick Kids Hospital) to help those in need. You can read more about the benefits for sponsoring in the FAQ page.